Advanced Marketing Features

Tailored up-to-date messages.

CHKVIEW's marketing message screens enable Operators to instantly create targeted and up-to-date marketing messages to be returned to subscribers at the time of activation. Such messages can be tailored towards the package that has just been bought to highlight upcoming shows and to upsell further packages.

This marketing message feature can also be used in conjunction with our instant-win competitions CHKWIN and loyalty programmes CHKREWARD.

Instant win incentives.

The CHKWIN instant win competition service provides Operators the ability to offer instant winning of random prizes through the use of the same unique CHKVIEW PIN code used to activate the Pre-Paid TV products. This provides excitement among viewers who engage in word of mouth advertising for the competition, leading to instant awareness of both the competition and the Operator's content offerings.

Features:

  • Instant Win generates great "buzz" among viewers.
  • Offer virtual prizes (e.g. additional content entitlements) and physical prizes (e.g. TVs, PVR decoders, etc).
  • Virtual prizes instantly credited / activated by CHKVIEW.
  • Online CHKVIEW infrastructure can be used to securely and accurately deliver physical prizes via retail outlets.
  • Monitor and analyse the competition in real-time by product, time period and often geographic region to gain valuable insight into viewer behaviour, market trends, etc.
  • Design competition parameters to eliminate budgetary risk e.g. Prizes can be given in proportion to value of entries received.

Loyalty Rewards.

The CHKREWARD loyalty service allows Operators to reward valuable subscribers and incentivise increased purchasing with a loyalty program. CHKREWARD does not need to use loyalty cards, but rather utilizes the same unique CHKVIEW PIN codes used to activate the Pre-Paid TV products. This affords subscribers the ability to earn "points" for Pre-Paid content activations purchased.

Features:

  • Generate statements of points for customers.
  • Keep a balance of points for each customer.
  • Keep records for long periods of time.
  • Roll-over of points from year to year.
  • Reverse points should the need arise.
  • Conversion of points accumulated to virtual or physical rewards.
  • Virtual rewards instantly credited / activated by CHKVIEW.
  • Online CHKVIEW infrastructure can be used to securely and accurately deliver physical reward items via retail outlets.
  • Monitor and analyse transactions in real-time by product, time period and often geographic region to gain valuable insight into viewer behaviour, market trends, etc.

Would you like to know more about our advanced marketing features? We’d be happy to help with your query.
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